Happy Summer Dayz

Cadbury Mondelez

Print based advertising campaign for Mondelez International called 'Happy Summer Dayz'. Illustrations were printed on 6 sheet and 48 sheet billboards across the UK.

The 'Happy Summer Dayz' campaign gave consumers the chance to enter a daily prize draw to win a day out for their family. Attractions included trips to Harry Potter World, a Safari Park and a day in a recording studio. 

Art direction by Marios Diamantis at Fallon.